How Jake Kling and Carr Workplaces Win at Every Location They Open
It’s built by leaders…
Like Jake Kling, General Manager at one of Carr’s flagship locations, who understands that great spaces are just the beginning. What keeps people coming back, and telling their friends, is the experience, the relationships, and the opportunity to grow. Jake and the Carr Workplaces team deliver that every day.
The Secret: It’s Not About the Office. It’s About the People.
Carr Workplaces is known nationally for offering top-tier workspace solutions, but what sets it apart — and what Jake embodies locally — is the belief that community is a strategic advantage.
Jake doesn’t just manage space. He curates an ecosystem. Whether it’s hosting a Smart Founders workshop, welcoming guests to a local networking event, or helping a small business owner find their next collaboration, he’s making sure every interaction builds trust and momentum.
Events as a Winning Playbook
Here’s what Jake gets — and what every Carr location seems to do right: Events aren’t extras. They’re engines.
- They build community. People stay where they feel known. Events create those conversations that turn a shared office into a shared story.
- They bring people in. Prospective clients who attend a Carr-hosted seminar or panel aren’t just touring — they’re experiencing the value before ever signing a contract.
- They create visibility. Each event is also a signal to the local market: this is where smart, generous, ambitious people come together.
And Jake? He knows how to bring those people in, make them feel welcome, and give them a reason to stay.
From National Brand to Local Wins
Carr’s national reputation gives every location a head start — but it’s leaders like Jake who turn opportunity into success. Through strong partnerships, intentional programming, and personal follow-up, Jake ensures that the space becomes more than a service — it becomes a trusted platform for growth.
Every location that follows this model — building local momentum with national support — becomes more than just a place to work. It becomes the place to belong.
Why It Works
Carr Workplaces doesn’t win by selling square footage. It wins by building spaces where people flourish, and by empowering local leaders like Jake to treat community building as core business strategy.
That’s how they win — city after city, event after event, conversation after conversation.
BONUS: Summary of Research: Why Event-Based Strategies Are Essential for Premium Coworking Spaces Like Carr Workplaces
Live events — from workshops and networking nights to community-driven initiatives — offer premium coworking spaces like Carr Workplaces a powerful advantage over traditional marketing and engagement tactics. They directly drive:
- Brand Elevation & PR: Events create newsworthy moments, position Carr as a thought leader, and showcase its values in action, attracting positive media and public attention.
- Lead Generation & Member Growth: By offering real value and in-person experiences, events pull in qualified prospects far more effectively than ads or cold outreach. Visitors can experience the culture, space, and community firsthand.
- Engagement & Retention: Events foster personal relationships among members, build emotional loyalty, and create a strong sense of belonging — which significantly boosts retention and referrals.
- Continuing Education & Value: Regular workshops and learning opportunities add tangible value to memberships. Members grow professionally, see Carr as an investment in their success, and stay longer.
Compared to ads, emails, or static content, events deliver trust, energy, and direct value — turning Carr Workplaces from a service provider into a platform for growth, connection, and leadership in every city it serves.
See more research here: https://chatgpt.com/s/dr_681b83917a388191885ff44cc1228f65